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Strategic Marketing Management in Asia

9781837530496

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Additional Information
Author(s) :- Format :- Hardback
Publisher :- Emerald Publishing Limited Pub. Date :- 2026-04-13
ISBN-13 :- 9781837530496
Edition:- 2 ed
Pagination :- 312 pages
Dimensions :- 237 x 159 x 23
Weight :- 560
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Description

Completely revised and updated to match current needs, especially after COVID, this book was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.

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