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Social Media Analytics in Predicting Consumer Behavior

9781032059914

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Additional Information
Author(s) :- Format :- Paperback
Publisher :- Taylor & Francis Ltd Pub. Date :- 2024-10-04
ISBN-13 :- 9781032059914
Pagination :- 190 pages, 12 Tables, black and white; 6 Line drawings, color; 11 Line drawings, black and white; 5
Dimensions :- 156 x 233 x 14
Weight :- 338
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Description

Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.

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