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Marketing Analytics

9781774910887

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Additional Information
Author(s) :- Format :- Hardback
Publisher :- Apple Academic Press Inc. Pub. Date :- 2023-02-02
ISBN-13 :- 9781774910887
Pagination :- 350 pages, 20 Tables, black and white; 12 Line drawings, color; 174 Line drawings, black and white;
Dimensions :- 156 x 236 x 25
Weight :- 692
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Description

A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.

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