ICONS OF THE AMERICAN MARKET PLACE
9780307383457
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| Author(s) :- | Format :- |
| Publisher :- AMERICAN BENCHMARK PRESS | Pub. Date :- 2017-07-31 |
| ISBN-13 :- 9780307383457 |
Description
FROM ACE HARDWARE TO ZIPLOC, THE PRODUCTS AND LOGOS FEATURED IN THIS LAVISHLY ILLUSTRATED, STORY-FILLED REFERENCE HAVE CAPTURED THE HEARTS AND MINDS OF AMERICAN CONSUMERS/ EACH BRAND BEGAN WITH A SPARK OF GENIUS: EARLE DICKINSON INVENTED THE BAND-AID FOR HIS ACCIDENT-PRONE WIFE, JOSEPHINE/ HECTOR BOIARDI'S PASTA SAUCE WAS SO GOOD THAT PATRONS OF HIS RESTAURANT ASKED FOR EXTRA HELPINGS TO TAKE HOME, AND CHEF BOYARDEE WAS BORN/ THIS IS A COMPULSIVELY READABLE HISTORY OF AMERICAN BRAND ICONS/
