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| Author(s) :- Michael E. Gerber | Format :- Paperback |
| Publisher :- HarperCollins Publishers Inc | Pub. Date :- 2010-08-03 |
| ISBN-13 :- 9780061733826 | |
| Dimensions :- 202 x 135 x 14 | |
| Weight :- 172 |
Explores the requirements that various new businesses must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial.