Data Engineering for Data-Driven Marketing
9781836623274
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| Author(s) :- | Format :- Hardback |
| Publisher :- Emerald Publishing Limited | Pub. Date :- 2025-03-10 |
| ISBN-13 :- 9781836623274 | |
| Pagination :- 258 pages | |
| Dimensions :- 159 x 237 x 21 | |
| Weight :- 514 |
Description
Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.
