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AI in Marketing

9781032743332

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Additional Information
Author(s) :- Format :- Paperback
Publisher :- Taylor & Francis Ltd Pub. Date :- 2025-06-24
ISBN-13 :- 9781032743332
Pagination :- 328 pages, 25 Tables, black and white; 19 Line drawings, black and white; 23 Halftones, black and wh
Dimensions :- 246 x 174
Weight :- 453
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Description

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

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